B2B Blog
Marketing media news
Overcoming fatigue: How to revitalize your campaign for improved results
Have you ever run a campaign that started strong but then plateaued, leaving you wondering why your audience isn’t responding? In marketing, we talk about frequency, reach, and recall, but there is…
Leveraging email marketing for high engagement
We understand the crucial role email marketing plays in raising awareness and driving engagement. Our email marketing experience and expertise allow us to focus on optimizing email performance through strategies that enhance…
Keeping up with B2B marketing trends and changes
A lot has unfolded in the marketing world over the last year: changes to privacy laws, advancements in AI, social algorithm updates, etc. But what do these developments and other hot topics…
Mastering the 2-second window: Why you need a social media agency
1.7 to 2.5 seconds–according to Meta, that is the average time someone spends with a piece of content on social media. It’s far less time than it took to read the first…
Long live keywords–why they still matter in digital marketing
The word itself may be small, but it holds mighty power–keywords! Most people associate keywords with Search Engine Optimization (SEO), but their significance goes beyond that aspect. Before we start a campaign,…
‘Tis the season for media planning
Media planning is more than buying ad space–it’s a strategic and careful process that delivers measurable results. We’ve been doing it for our clients for over 40 years, and as the marketing…
