Why B2B technical brands are winning on TikTok
May 13, 2026
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B2B marketing, especially in technical industries, is moving away from “brand messaging” and toward visible expertise and human credibility.
Author: Amanda Vera
AI summaries are redefining how B2B brands are discovered
February 2, 2026
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Google’s AI overviews and Bing’s Copilot summaries are changing how customers discover, evaluate, and shortlist B2B brands. They are shown AI-generated summaries at the top of their search results, and, for many,
Small marketing automation platforms, big results
June 30, 2025
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With more than 200 marketing automation platforms available—covering a wide range of features and budgets—how do you choose the one that’s right for your business? The good news is that you don’t
Marketing in uncertain times: Cut costs, not visibility
April 21, 2025
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When the economy sours or is filled with uncertainty, marketing is often the first area to feel the pressure and face budgetary cuts. At the same time, generating marketing leads becomes mission-critical.
Keeping up with B2B marketing trends and changes
January 14, 2025
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A lot has unfolded in the marketing world over the last year: changes to privacy laws, advancements in AI, social algorithm updates, etc. But what do these developments and other hot topics
Mastering the 2-second window: Why you need a social media agency
December 13, 2024
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1.7 to 2.5 seconds–according to Meta, that is the average time someone spends with a piece of content on social media. It’s far less time than it took to read the first
Long live keywords–why they still matter in digital marketing
October 22, 2024
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The word itself may be small, but it holds mighty power–keywords! Most people associate keywords with Search Engine Optimization (SEO), but their significance goes beyond that aspect. Before we start a campaign,
How branding impacts lead generation
August 15, 2023
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Generating leads refers to the process of identifying and attracting potential customers or clients who are interested in a particular product or service. It involves capturing their contact information and initiating a
Why does audience layering matter in paid campaigns?
September 30, 2022
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Everyone has limited attention. Marketers have tight budgets. Customers are inundated with messages on a daily basis. When one acts – whether it’s a click, a download, or an email – it’s
Repurpose your marketing content
April 28, 2020
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For those of us working from home or adjusting to a new work style through this pandemic, it may seem difficult to generate new content in the form of videos, photos, interviews, workshops,
