When the economy sours or is filled with uncertainty, marketing is often the first area to feel the pressure and face budgetary cuts. At the same time, generating marketing leads becomes mission-critical.
Media planning is more than buying ad space–it’s a strategic and careful process that delivers measurable results. We’ve been doing it for our clients for over 40 years, and as the marketing
Everyone has limited attention. Marketers have tight budgets. Customers are inundated with messages on a daily basis. When one acts – whether it’s a click, a download, or an email – it’s
Most of us spend most our time looking at the tools for marketing— looking at the parts. We spend much less time looking at the whole—that is, our overall strategy for reaching
Endurance is a necessary virtue for us right now. Quarantine fatigue, Zoom fatigue, impatience, anxious uncertainty….all of these emotions are real, and we all share them.
In times of uncertainty, we often hear questions from our clients about whether or not they should continue to post on social media. Will it come across as insensitive? Will anyone even
There are quite a lot of moving parts when it comes to managing your business’ online presence. It’s easy to get lost between optimizing search engine results and making sure your website
Asking whether marketing or sales are more important is like asking which came first — the chicken or the egg? In the beginning of my career in marketing, the original Howard Miller
You may have heard that building a strong relationship and close ties with residents and other businesses in your community can have a large impact on your business—a positive one. This is
Like most businesses, establishing a core brand requires a community of consumers and partnerships. How does one go about building a community? There are several sought-out marketing tactics that boost the followership
