B2B Blog
Marketing media news
#TechOnTap: Get amped for Google AMP
Instant mobile news publishing is quite the trend this year. Earlier this fall, we saw Facebook roll out their Instant Articles followed by Apple News. Both of these technologies have changed the…
Volunteering at Water Street Mission
This year, globalHMA is interrupting our individual birthday celebrations to spend time volunteering during our birthday month. We encourage each person to select a cause that matters to them, give back and share their…
The importance of static infographics in advertising
While print design is still a powerful medium, the ad industry is gravitating to interactive design. Interactive design has become a large part of today’s advertising world, especially as the list of…
What globalHMA is reading: September 2015
Unless you’re new to our blog, you know reading is a part of the lifeblood here at globalHMA. It’s engrained in our focus on innovation, discovery and self-improvement. From day one, the HMA-ers have…
The small search engine that’s sort of a big deal
With Google reaching a larger majority of search market share, marketers may wonder if there are benefits to advertising with Bing Ads over Google AdWords. After recently acquiring my Bing Ads Accredited Professional status,…
Do you really know all your competitors?
“We know all our customers. And we know all our competitors.” This is a line we hear all too often in our industry. If this was truly the case, why put any…
