Category: PPC


Google Ads vs. SEO – where do you invest?

Previously referred to as Google AdWords, Google Ads is a pay-per-click form of advertising that goes hand-in-hand with SEO or Search Engine Optimization. They are also components of Search Marketing, which creates

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digital marketing terms a to z

Digital marketing terms from A to Z

As a group of twenty- and thirty-somethings, the majority of us at globalHMA have grown up immersed in technology in both our personal and professional lives. Though this has helped us easily

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