Category: Current Trends


LinkedIn sponsored content opportunities

Who else gets excited when they read or hear about social channel feature releases or improvements? Now that LinkedIn has officially released the sponsored video content feature to everyone, I can’t wait

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Marketing automation for events

Planning an event can be stressful. Whether you’re planning a tradeshow, dinner or mixer, there are a lot of details to nail down. The one thing you can’t control? The exact number

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Recognize personas in marketing automation

Understanding marketing automation begins with understanding who your audience is and what will make them engage. You cannot build a successful campaign without first constructing an audience-specific strategy. What does this mean?

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Marketing hot spots for 2017

Goodbye 2016, and hello 2017! I can’t say that I am sorry to see 2016 go for many reasons, but the predictions I have for 2017 are fun and encouraging.

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