Why B2B technical brands are winning on TikTok
May 13, 2026
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B2B marketing, especially in technical industries, is moving away from “brand messaging” and toward visible expertise and human credibility.
Category: Branding
Marketing in uncertain times: Cut costs, not visibility
April 21, 2025
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When the economy sours or is filled with uncertainty, marketing is often the first area to feel the pressure and face budgetary cuts. At the same time, generating marketing leads becomes mission-critical.
How branding impacts lead generation
August 15, 2023
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Generating leads refers to the process of identifying and attracting potential customers or clients who are interested in a particular product or service. It involves capturing their contact information and initiating a
The power of consistent branding
November 21, 2019
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What makes a brand powerful? The ability to recognize it. When a customer sees the color red and a cursive font on a can of soda, they instantly know what they’re looking
Branding is more than a logo
February 25, 2019
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Some logos are great and some can be awful. A logo should help define a company, it’s values and just be memorable. This is why a successful logo helps to define a
Brand consistency – it’s a big deal
February 9, 2018
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Every day we encounter different brands in different aspects of our lives. However, we often take them for granted, and the details behind their marketing efforts go unnoticed. Their imaging remains the
Building your brand – a few helpful tips
July 18, 2017
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Are you looking to build a brand for yourself or your company that isn’t generic? Don’t know where to start? We put together a list of tips that we’ve found helpful while
Let’s ZipDo – it’s time for a new website!
June 13, 2017
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Working with Fortune 100 clients for more than 35 years enables us to truly see things from a global perspective. We mix and match a variety of marketing tools so our clients
Do you really know all your competitors?
September 16, 2015
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“We know all our customers. And we know all our competitors.” This is a line we hear all too often in our industry. If this was truly the case, why put any
Bird Song and Branding
November 4, 2013
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The next time you are out on a walk, find a quiet place where there is little traffic or human activity. Sit and listen. After only a few seconds you will most
