A business cannot thrive without its customers – in business-to-business (B2B) advertising, customer data has emerged as the currency for success. This customer information allows marketers to understand their audience better, build
Everyone has limited attention. Marketers have tight budgets. Customers are inundated with messages on a daily basis. When one acts – whether it’s a click, a download, or an email – it’s
Most of us spend most our time looking at the tools for marketing— looking at the parts. We spend much less time looking at the whole—that is, our overall strategy for reaching
Endurance is a necessary virtue for us right now. Quarantine fatigue, Zoom fatigue, impatience, anxious uncertainty….all of these emotions are real, and we all share them.
During this time of quarantine and working from home, some of us may be asking “How do I stay productive at home?” or “How can I see my friends and family?” or