Category: Email Marketing

The new season and new ways to connect

Fall — the start of a new school year, a new football season, and tradeshow season. Everything has kicked into high gear after a summer of beach visits/mountain visits/vacations. As a child,

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Make your marketing data actionable

Time to do everything seems to be in short supply, and we’re all exhausted. We’ve been adapting to working from home, dealing with the pandemic, facing economic uncertainty, and now absorbing and

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Keeping plain-text emails simple

Most clients who utilize email marketing typically create HTML emails that are easy to design and load; however, plain-text versions still play an important role in email marketing. I touched on this topic

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find time for marketing automation

Finding time for marketing automation

Historically, marketing involved far fewer tools than are available to marketers today. A whole other world exists for your brand to live. While digital marketing evolved very quickly, the support within marketing departments

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