The digital landscape is shifting. Predictions are rolling in that suggest mobile and tablet device usage will overtake desktop usage sometime between 2014-2015. Add a 55% increase in smartphone subscriptions in 2012, along with the penchant users seem to have for reading their information on the web rather than in apps, and you’ll understand why some businesses, like Harvard, Nike, Time, and Starbucks have already made the move to responsive design.
Why? Because designing a site that grants the ability to adapt to both the screen size and platform of the visiting user is an approach that addresses this growing mobile traffic. Specifically traffic that’s visiting your site.
This brings up the question—should you be considering responsive design for your website?