B2B Blog
Marketing media news
Marketing automation and content – are you doing your part?
Marketo, HubSpot, Act-On, Eloqua, SharpSpring… There are so many automation platforms available to marketers today. As an agency, we have worked with a variety of clients on campaigns of all sizes. We’ve talked…
Expertise, experience, credentials — and your marketing automation
Will you hire an expert, someone with experience or someone with a certification badge? Is there a difference? YES! And your success relies on it.
Google AdWords: The new-ish Alpha interface
Working for a creative agency means balancing several projects at any given time and being able to adjust accordingly when a wrench is thrown into the works. Well, it’s the same when…
How stale content could be affecting your website and search rankings
Creating a website takes careful planning and mapping of your content, including what you will showcase to your customers or clients. Once you create your website and add all of the necessary…
Marketing automation for events
Planning an event can be stressful. Whether you’re planning a tradeshow, dinner or mixer, there are a lot of details to nail down. The one thing you can’t control? The exact number…
User intent: an important approach to SEM & SEO
To complement Jamie’s post on buyer personas and their importance in marketing automation, let’s focus on knowing your target market and their user intent in search marketing. Identifying user intent is nothing new…
