B2B Blog
Marketing media news
AI summaries are redefining how B2B brands are discovered
Google’s AI overviews and Bing’s Copilot summaries are changing how customers discover, evaluate, and shortlist B2B brands. They are shown AI-generated summaries at the top of their search results, and, for many,…
From clicks to conversions: The power of proper tracking in Google Performance Max campaigns
Every marketer knows that the volume of website traffic means little without quality. Sustainable growth starts with attracting the right audience, not just a bigger one. One of the most common issues…
Beyond the feed: Simple social media recommendations and refreshes
Social media isn’t just about posting content and hoping people see it. The platforms constantly evolve, and staying active means thinking beyond the feed. Minor tweaks, strategic tests, and regular updates can…
Small marketing automation platforms, big results
With more than 200 marketing automation platforms available—covering a wide range of features and budgets—how do you choose the one that’s right for your business? The good news is that you don’t…
Optimize your content to rank higher in AI search engine results
AI tools are becoming increasingly embedded in our daily lives. While platforms like ChatGPT don’t operate as traditional search engines, they depend heavily on publicly available web content to generate responses. This…
A smart guide to website maintenance
Regular website maintenance is a fundamental step in keeping your website fast, functional, and secure. A regular maintenance schedule helps keep your updates simple and mitigates major issues between those updates. What…
