B2B Blog
Marketing media news
Case Study: LinkedIn Ads vs. Google AdWords PPC
I recently had the chance to conduct a case study on one of our client’s PPC campaigns as you can see the video here: http://youtu.be/G-WdksBqRNM. A LinkedIn campaign for one brand and an AdWords…
Real-Time Media Strategist Inspires Marketing Success
David Meerman Scott is a world-renowned, real-time media specialist and marketing strategist. While his career started out in print marketing, he eventually found his true calling in the digital marketing industry. His…
Power Tools: Sales Funnel and Marketo
The Internet is buzzing with blog posts on B2B marketers questioning the usefulness of the sales funnel. Harvard Business Review and Square2Marketing.com are two examples. The gist of these bloggers’ posts is…
How B2B Companies Can Benefit From Newsjacking
What is newsjacking? Newsjacking is a term coined by David Meerman Scott meaning “the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate…
10 PR Mistakes Your Company Could Be Making
It’s hard to create a voice for your client, but it can be even harder for a client to find a voice that listens when it comes to PR. Public relations has been…
A Case Study of Integrating IT with Account Service
After reflecting upon an article on the Marketo Blog shared by Drew regardng the relationship between marketers and their IT departments, I thought it would be insightful to share a recent story of…
