B2B Blog
Marketing media news
The sweet gift of community service
Instead of celebrating birthdays at globalHMA with cake, lunch and big fanfare, we are spending that time volunteering during our birthday month. We encourage each person to select a cause that matters…
Google AdWords updates interface with upgraded URLs and more
Google recently provided updates to the AdWords interface, giving advertisers better control over their marketing. With such frequent updates though, it can be difficult to know all the changes, and how they…
Fracking and Its digital perception
Hydraulic fracturing, more commonly referred to as fracking, has been the topic of hot debate over the past few years. Fracking is the process of using high-pressured water, sand and chemicals to…
Google rebrands Webmaster Tools, announces ‘Search Console’
On May 20, Google announced after nearly a decade, the company will be renaming the Google Webmaster Tools service to Google Search Console. Google is making this change to appeal to more…
Is content really king?
“Content is king.” 19 years ago, Bill Gates coined that phrase, and it remains true. How can a business determine the most effective content marketing practices to reach their goals?
Where do we go from here? Marketing an environmental phase-out
“With great power, comes great responsibility.” Yes, I’m a huge nerd. And, yes, this quote comes courtesy of Uncle Ben from the Spiderman comics. But, all too often in the business world,…
