B2B Blog
Marketing media news
Four steps to successful B2B landing pages
We all know that B2B advertising differs greatly from B2C advertising. The stakes are much higher when you’re selling a million dollar piece of industrial equipment than when you’re selling a $20…
Watch out: First impressions of the Apple Watch
The first time I heard about the Apple Watch, I will admit I was skeptical. It seemed silly to have a device on my wrist that does almost everything the iPhone in…
Top 10 best practices for plain-text emails
Beautifully designed HTML emails usually turn the most heads, but not enough people talk about plain-text emails and their ability to drive conversions. While they’re not as pretty, plain-text emails are important…
Real-time media on the fly: Live-tweeting and streaming
Social media, or real-time media as we call it here at globalHMA, is a constant, fast-paced game of content generation and engagement. Over the past two years, our B2B clients have realized…
The sweet gift of community service
Instead of celebrating birthdays at globalHMA with cake, lunch and big fanfare, we are spending that time volunteering during our birthday month. We encourage each person to select a cause that matters…
Google AdWords updates interface with upgraded URLs and more
Google recently provided updates to the AdWords interface, giving advertisers better control over their marketing. With such frequent updates though, it can be difficult to know all the changes, and how they…
