B2B Blog
Marketing media news
The Chinese “neat freaks” online: why use ad blocking?
In Chinese, the expression “neat freak” can extend to many fields. One good example is those who try everything they can to avoid seeing advertisements online. Ad blocking is a rising trend as…
What goes into marketing automation campaign setup?
So you’re ready to set up your first marketing automation campaign, but you’re confused about where to start. You understand the basic concept of marketing automation. You’ve read as much information about…
LinkedIn introduces company page updates
From what we are starting see, LinkedIn is giving ‘company pages’ a new look. Here’s an example of the LinkedIn company page update in beta from our friends at GE:
Why social media images make a difference
If you are trying to sell someone a product or service, then you must be a marketer, at least to some degree. With this role, comes great responsibility. Not one of saving…
3 tips for a successful social media experience
Happy planning season everyone! Are you one of the late adopters and starting up social media for your company? Maybe you’re present on social media but not 100 percent sure you invested in the right…
Data bomb: what are the Chinese doing online?
With an explosion of technology adoption and investments, China’s global internet leadership continues. Why follow the Chinese? It all comes down to our approach to crafting a global integrated marketing strategy for…
