Blog
Marketing media news
Five steps to writing engaging and compelling copy
You have blog posts, Facebook ads, and Instagram captions to write for your business’s social media and website, but how do you write them in a way that will engage your audience?
Marketing campaign analytics and IP addresses
It’s important to measure the success or engagement of a marketing campaign using Google Analytics or a tool that allows you to capture analytics data. However, many don’t account for the traffic…
What Is GDPR, and how can you protect your company?
What is this GDPR that we’re hearing about from the European Union (EU) and why, according to Mashable, has it been outranking Beyoncé searches on Google? GDPR stands for General Data Protection…
How affiliate marketing can strengthen your business
Like most businesses, establishing a core brand requires a community of consumers and partnerships. How does one go about building a community? There are several sought-out marketing tactics that boost the followership…
When is a mobile app right for your business?
It seems like every business has a mobile app these days, so the temptation to develop your own app makes sense. If your new app gains popularity and develops a solid user…
Keeping plain-text emails simple
Most clients who utilize email marketing typically create HTML emails that are easy to design and load; however, plain-text versions still play an important role in email marketing. I touched on this topic…