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The small search engine that’s sort of a big deal
With Google reaching a larger majority of search market share, marketers may wonder if there are benefits to advertising with Bing Ads over Google AdWords. After recently acquiring my Bing Ads Accredited Professional status,…
Do you really know all your competitors?
“We know all our customers. And we know all our competitors.” This is a line we hear all too often in our industry. If this was truly the case, why put any…
Here’s what you missed: September 2015 #AppleEvent
Wednesday was the #AppleEvent we have all been waiting for. Although the calendar says September, I’m pretty sure Christmas came early this year. Apple did it all: gave us new devices, iOS systems, designs, updated…
Volunteerism helps fight mental health stigmas
This year, globalHMA is interrupting our individual birthday celebrations to spend time volunteering during our birthday month. We encourage each person to select a cause that matters to them, give back and share their…
Configure your site for the international Googlebot
In the past, websites wanting to show content to international users would have separate URLs for each locale. Now, more sites are following the trend of dynamically changing page content. The page…
The gift of giving
This year, globalHMA is interrupting our individual birthday celebrations to spend time volunteering during our birthday month. We encourage each person to select a cause that matters to them, give back and share their…