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How branding impacts lead generation
Generating leads refers to the process of identifying and attracting potential customers or clients who are interested in a particular product or service. It involves capturing their contact information and initiating a…
Unlocking the power of first-party and zero-party data in B2B advertising
A business cannot thrive without its customers – in business-to-business (B2B) advertising, customer data has emerged as the currency for success. This customer information allows marketers to understand their audience better, build…
Why does audience layering matter in paid campaigns?
Everyone has limited attention. Marketers have tight budgets. Customers are inundated with messages on a daily basis. When one acts – whether it’s a click, a download, or an email – it’s…
The new season and new ways to connect
Fall — the start of a new school year, a new football season, and tradeshow season. Everything has kicked into high gear after a summer of beach visits/mountain visits/vacations. As a child,…
Dealing with that COVID cranky feeling
I am COVID cranky. Are you? The signs Being irritable with your spouse, yelling at the dog, hating all meals, especially hating having to still cook so many meals, feeling tired ALL THE…
Tips on building relationships when you can’t meet face-to-face
We’ve adapted and adjusted, and still things don’t feel right in our business. Most of us are still asking, “How can we do it? How will we network?” and “How will we…
