B2B Blog
Marketing media news
The role of a traffic & production manager at a B2B agency
Most agency professionals are all too often focused on pushing projects through the pipeline and closing a sale. This is the basic sales funnel of tactics. Yet, they often overlook factors crucial…
A cup of sewer sludge or a glass of water?
Lately, there has been a lot of debate around the use of direct potable water within our drinking water supply. Most Americans realize reusing water is a necessity to combat the growing…
globalHMA’s 2015 New Year’s resolutions
It’s that time again to ring in the New Year with a resolution that will bring much prosperity and success. At globalHMA, we are all committed to making a few changes to…
Did you include thought leadership in your company’s 2015 strategy?
In 2014, the Internet became full. People could no longer get away with publishing meaningless articles to blogs and call themselves writers. As we become more and more entrenched in the digital…
What globalHMA is reading this month
A lot of the books we read at globalHMA relate to our tasks or projects at hand, our passions, our ideas and a healthy taste of fiction and entertaining reads. Working with a…
Twitter: The next big contender in social advertising
Is Twitter the next contender in the social advertising arena? Information from its first ever Analyst Day in November has us guessing. During Analyst Day, Twitter executives shared their ambitious goals and forward-looking…
