B2B Blog
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Recognize personas in marketing automation
Understanding marketing automation begins with understanding who your audience is and what will make them engage. You cannot build a successful campaign without first constructing an audience-specific strategy. What does this mean?…
Gain followers and get that “aha” social media moment
If you’re anything like me, you experience this sort of “aha” moment when you’re learning a new skill. Everything seems to click and you find success. Improving interaction and increasing followers on your…
Marketing hot spots for 2017
Goodbye 2016, and hello 2017! I can’t say that I am sorry to see 2016 go for many reasons, but the predictions I have for 2017 are fun and encouraging.
‘Tis the season – be the light
In the spirit of the holiday season, the HMAers challenge you to be the light. Even the smallest efforts can make a large impact on our global and local communities. Inspired by…
Designing collateral for marketing automation campaigns
When designing collateral for marketing automation campaigns, marketing emails can be a designer’s best friend or worst nightmare. With the numerous email clients and web browsers, designing a “valid” responsive email for…
Gearing up for events with social media
When gearing up for an event, like a tradeshow or speaking engagement, it’s important to consider your digital marketing. Your brand’s social media presence is a huge part of creating a successful…
