
How Ice Cream Can Inspire B2B Content Writing
After reading a blog post by David Meerman Scott about acquiring content creation ideas from noticing patterns in daily life (he used exercise and social networking as his example), I made a

After reading a blog post by David Meerman Scott about acquiring content creation ideas from noticing patterns in daily life (he used exercise and social networking as his example), I made a

Wind power is certainly a great case study for telling a story via social media. The wind power industry is unique. Its roots range from political to global to niche small businesses.

From brand new real-time media channels to algorithm-influenced optimization opportunities, how we share content online is constantly changing. Search and social are converging at a rapid pace. This makes sorting out the most

WWDC 2014 kicked off on June 2nd with a keynote like never before. This year, Apple made its biggest announcement ever for developers. Tim Cook deemed it “the mother of all releases”

The numbers are in. LinkedIn’s new Simplified Chinese site, otherwise known as Ling Ying, or “领英”, has seen an increase of 1 million users in mainland China since its beta release at

Whether you own a small business looking to provide local services or a huge B2B company aiming to supply other large-scale companies, you probably want the same thing for your website. Visibility.

Fair warning: I’m probably going to sound biased in this post. As HMA’s Video Designer, of course I’m going to see the immense value of online video in any marketing plan. But

Technology is the result of solving a problem. New technologies are created to solve specific problems. For instance, people needed a way to share information quickly. Solution: The Internet. Problem: People want to have

WeChat is just another SMS messaging app along the lines of Facebook’s recently acquired WhatsApp, Japan’s Line, and South Korea’s Kakao Talk, right? Wrong.

Things are changing on LinkedIn. The professional social network is slowly revolutionizing itself into a social media channel with a professional attitude. LinkedIn is catching up with the times and becoming a