What is the focus of your company’s marketing department? Branding, telling a story, getting the company name in the minds of the target market, right? Right. What is the focus of your
Managing a social media team for a client’s large organization can present complex challenges. At the same time, it can result in a positive outcome for its audiences and surrounding communities. I’ve come to
User experience plays a big role in how we design digital ads at globalHMA. For example, the way an online web banner is displayed and designed can play a large part in
If you follow globalHMA, then you know we are big marketing automation enthusiasts. As an agency, we have used this technology for many years now, both for clients and for our own growth.
The main focus of any campaign or project is to enact a purposeful effort that generates positive change. In order for a campaign to be successful, it requires strategic planning and careful
Many people seem to be on a quest for the perfect fix — an easy solution that solves all marketing needs and takes no effort. Aren’t we all, really? Even outside of
If you pay attention to the evolution of the algorithm for social media sites, like Facebook, you will see the algorithm gives priority to graphic content, especially images. But just because an image
There’s no question. Content marketing and social media can work for your business, but they take time and money. The key to an efficient content marketing plan is to set proper expectations
Ever look at your friends’ home screens? I have. It’s usually scary, similar to scrolling through someone else’s Facebook, Instagram or Twitter feeds. It truly is like the twilight zone. You recognize
Just like a non-responsive website can ruin a user’s experience, so can bad typography. The number of digital devices is growing at an exponential rate, yet there are still many websites not using responsive web
