To complement Jamie’s post on buyer personas and their importance in marketing automation, let’s focus on knowing your target market and their user intent in search marketing. Identifying user intent is nothing new
Understanding marketing automation begins with understanding who your audience is and what will make them engage. You cannot build a successful campaign without first constructing an audience-specific strategy. What does this mean?
If you’re anything like me, you experience this sort of “aha” moment when you’re learning a new skill. Everything seems to click and you find success. Improving interaction and increasing followers on your
Goodbye 2016, and hello 2017! I can’t say that I am sorry to see 2016 go for many reasons, but the predictions I have for 2017 are fun and encouraging.
When designing collateral for marketing automation campaigns, marketing emails can be a designer’s best friend or worst nightmare. With the numerous email clients and web browsers, designing a “valid” responsive email for
When gearing up for an event, like a tradeshow or speaking engagement, it’s important to consider your digital marketing. Your brand’s social media presence is a huge part of creating a successful
In Chinese, the expression “neat freak” can extend to many fields. One good example is those who try everything they can to avoid seeing advertisements online. Ad blocking is a rising trend as
From what we are starting see, LinkedIn is giving ‘company pages’ a new look. Here’s an example of the LinkedIn company page update in beta from our friends at GE:
If you are trying to sell someone a product or service, then you must be a marketer, at least to some degree. With this role, comes great responsibility. Not one of saving
Happy planning season everyone! Are you one of the late adopters and starting up social media for your company? Maybe you’re present on social media but not 100 percent sure you invested in the right
