At globalHMA we use various tools to help develop and maintain a client’s brand and generate brand awareness. Tools like Google Analytics, Excel, Adobe Creative Suite, Buffer, Campaign Monitor and Marketo help
To be a successful graphic designer it takes more than just learning the trade. Having the skills of a designer is merely the first step of many. I’ll go over seven characteristics
The driving force in social media is having the right management platform to get your content out there. Two popular management platforms in the B2B arena that are stirring up a popular debate are
While gearing up for my Marketo Certified Expert examination, I had been reflecting on my experiences during the past year using Marketo. For those of you who may not be familiar with Marketo, it
I recently had the chance to conduct a case study on one of our client’s PPC campaigns as you can see the video here: http://youtu.be/G-WdksBqRNM. A LinkedIn campaign for one brand and an AdWords
David Meerman Scott is a world-renowned, real-time media specialist and marketing strategist. While his career started out in print marketing, he eventually found his true calling in the digital marketing industry. His
As mobile apps are on the rise, smart phone users are able to take advantage of the many applications that reign over the digital world. For those in the B2B world, professionals
If you’re in the construction industry, in fact, even if you’re not, you may have noticed Caterpillar’s most recent and ongoing #BuiltForIt campaign. If you haven’t yet seen any of the video
After reading a blog post by David Meerman Scott about acquiring content creation ideas from noticing patterns in daily life (he used exercise and social networking as his example), I made a
Wind power is certainly a great case study for telling a story via social media. The wind power industry is unique. Its roots range from political to global to niche small businesses.
