Social media, or real-time media as we call it here at globalHMA, is a constant, fast-paced game of content generation and engagement. Over the past two years, our B2B clients have realized
Google recently provided updates to the AdWords interface, giving advertisers better control over their marketing. With such frequent updates though, it can be difficult to know all the changes, and how they
On May 20, Google announced after nearly a decade, the company will be renaming the Google Webmaster Tools service to Google Search Console. Google is making this change to appeal to more
“Content is king.” 19 years ago, Bill Gates coined that phrase, and it remains true. How can a business determine the most effective content marketing practices to reach their goals?
Have you ever come across a portrait with eyes seeming to follow you? Or a photograph so mesmerizing it appears to be moving? If so, then it’s probably safe to say you were
Let’s face it. There are tons of digital tools for the web and social media just waiting for you to use. However, there are so many tools and new trends, it’s hard
What’s new – Google is constantly updating its search algorithm. So to say nothing is new wouldn’t be completely accurate. Nothing big is new just yet, though it is coming. Google has
Google+ is changing. In fact, there’s been a lot of speculation around Google+ splitting up and even ceasing to exist altogether. We’re going to try our best to dispel the rumors and
In December, I wrote a blog post that explored the future of LinkedIn after the company seemed to have been testing and revamping ad features throughout 2013 and 2014. Here we are well
In 2014, the Internet became full. People could no longer get away with publishing meaningless articles to blogs and call themselves writers. As we become more and more entrenched in the digital
