If you follow globalHMA, then you know we are big marketing automation enthusiasts. As an agency, we have used this technology for many years now, both for clients and for our own growth.
The main focus of any campaign or project is to enact a purposeful effort that generates positive change. In order for a campaign to be successful, it requires strategic planning and careful
Many people seem to be on a quest for the perfect fix — an easy solution that solves all marketing needs and takes no effort. Aren’t we all, really? Even outside of
If you pay attention to the evolution of the algorithm for social media sites, like Facebook, you will see the algorithm gives priority to graphic content, especially images. But just because an image
There’s no question. Content marketing and social media can work for your business, but they take time and money. The key to an efficient content marketing plan is to set proper expectations
Ever look at your friends’ home screens? I have. It’s usually scary, similar to scrolling through someone else’s Facebook, Instagram or Twitter feeds. It truly is like the twilight zone. You recognize
Just like a non-responsive website can ruin a user’s experience, so can bad typography. The number of digital devices is growing at an exponential rate, yet there are still many websites not using responsive web
Recently, there has been a change in online user search behavior. Using a search engine is still the most common method of searching for new information and products. But there are a
If you do not have your Google AdWords and Google Analytics accounts linked, you are missing out on significant insights. While both platforms are great by themselves, they work even better together.
As a group of twenty- and thirty-somethings, the majority of us at globalHMA have grown up immersed in technology in both our personal and professional lives. Though this has helped us easily
