Escaping the “Bubble”: Online Demographics and Perception
A few weeks ago, I got a major wake-up call. Apparently, I am a male between the ages of 35-44 who is highly interested in Earth Sciences, Chemistry, Spreadsheet Software and Business
A few weeks ago, I got a major wake-up call. Apparently, I am a male between the ages of 35-44 who is highly interested in Earth Sciences, Chemistry, Spreadsheet Software and Business
If you happen to mention 301 redirects or robots.txt in my presence, watch out. Our art director, Aaron, and I crack jokes about how we pronounce the Google Analytics _gaq.push()method in our
For any current, former or recent grads who might be reading out there in cyberspace, the words “elective credits” most likely bring a smile to your face. After all, most of your

For some companies, rules completely restricting Internet access and social media in the office is a must. However, working for a global advertising agency, if you restrict our access to the Internet
Close your eyes (after reading this paragraph though – so you know what you’re doing!). Pretend you are about to open up your favorite search engine. Hover the mouse over the blank

As the HMA “newbie,” I can definitely say that the past four weeks have acted as a seamless continuation of the education I began two years ago as a full-time anthropology grad-student.

Communication is 50% listening and 50% talking. Most masters of communication are often better at listening than they are at talking. There are a rare few that can equally master both. I’m certainly
178 is the number. According to an Altimeter Group study, this is the average number of social media accounts that exist across large companies. And that number is only expected to increase as
Surely by now, if you have experience with digital marketing, you’ve at least seen Google Analytics or already had extensive one-on-one time with its metrics. Analytics is a wonderful tool adapted to measure
2012 will be the year of many things. A leap year. A presidential election. Some think the end of times. But 2012 will most certainly be the year of video. According to