When gearing up for an event, like a tradeshow or speaking engagement, it’s important to consider your digital marketing. Your brand’s social media presence is a huge part of creating a successful
In Chinese, the expression “neat freak” can extend to many fields. One good example is those who try everything they can to avoid seeing advertisements online. Ad blocking is a rising trend as
From what we are starting see, LinkedIn is giving ‘company pages’ a new look. Here’s an example of the LinkedIn company page update in beta from our friends at GE:
Happy planning season everyone! Are you one of the late adopters and starting up social media for your company? Maybe you’re present on social media but not 100 percent sure you invested in the right
With an explosion of technology adoption and investments, China’s global internet leadership continues. Why follow the Chinese? It all comes down to our approach to crafting a global integrated marketing strategy for
People always say more is better, and, in some instances, they are right. Having a big budget to work with in AdWords gives you the freedom to bid on high search volume
A key error in the fast-moving digital marketing process is the lack of time taken to derive usable, actionable data to improve your process and better target your audience. Even if you create reports,
Over the past few months, people consumed our blog using three tools: Google AdWords, real-time media and marketing automation. We’ve collectively expressed the huge impact these tools can have in promoting and telling the story of your company
When I find the time, I love planning ahead. I write out my to-do lists at the end of the day in preparation for the next. I’ll schedule real-time media updates, queue
Historically, marketing involved far fewer tools than are available to marketers today. A whole other world exists for your brand to live. While digital marketing evolved very quickly, the support within marketing departments
