Marketing strategy still matters
January 10, 2018
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2018 – here we are – and for most of you, your new marketing strategy and plans are put into action. Or are they? How did you dive into the New Year?
Author: Amanda Vera
Let’s ZipDo – it’s time for a new website!
June 13, 2017
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Working with Fortune 100 clients for more than 35 years enables us to truly see things from a global perspective. We mix and match a variety of marketing tools so our clients
Marketing automation and content – are you doing your part?
April 7, 2017
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Marketo, HubSpot, Act-On, Eloqua, SharpSpring… There are so many automation platforms available to marketers today. As an agency, we have worked with a variety of clients on campaigns of all sizes. We’ve talked
Do you really know all your competitors?
September 16, 2015
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“We know all our customers. And we know all our competitors.” This is a line we hear all too often in our industry. If this was truly the case, why put any
Practicing mindfulness in the workplace
July 22, 2015
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When you find yourself in a difficult situation in the workplace, how do you handle it? Do you lose your cool and jump into a shouting match? Do you storm out of
Leadership vs. management
April 24, 2015
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I’ve read so many articles on leadership versus management. It seems to be an ongoing debate in any industry. With all that I’ve read and through my own experience, there is one
A co-op of experts – what do you bring to the table?
June 11, 2014
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It really can be difficult to find what it is that makes an agency or any workplace tick and succeed. Of course, you have to have the right people doing the right
Donating Your Time
November 16, 2012
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‘Tis the season for many – to give, volunteer your time and go on an all-out kindness streak. Although I am sure all of these wonderful gestures are appreciated during the holiday
Keeping the HMA Culture Alive
February 15, 2012
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Growth is absolutely inevitable – personal, professional, physical, emotional. How you deal with the changes that accompany that growth is critical. As we grow as an agency, we are keenly aware of
5 Tips to Get Your Ideas in Motion
October 10, 2011
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In the midst of all of the appointments, phone calls, emails and work, where do you find time to just breathe and let your creativity flow? It can certainly be hard to
