Google’s AI overviews and Bing’s Copilot summaries are changing how customers discover, evaluate, and shortlist B2B brands. They are shown AI-generated summaries at the top of their search results, and, for many,
With more than 200 marketing automation platforms available—covering a wide range of features and budgets—how do you choose the one that’s right for your business? The good news is that you don’t
When the economy sours or is filled with uncertainty, marketing is often the first area to feel the pressure and face budgetary cuts. At the same time, generating marketing leads becomes mission-critical.
A lot has unfolded in the marketing world over the last year: changes to privacy laws, advancements in AI, social algorithm updates, etc. But what do these developments and other hot topics
1.7 to 2.5 seconds–according to Meta, that is the average time someone spends with a piece of content on social media. It’s far less time than it took to read the first
The word itself may be small, but it holds mighty power–keywords! Most people associate keywords with Search Engine Optimization (SEO), but their significance goes beyond that aspect. Before we start a campaign,
Generating leads refers to the process of identifying and attracting potential customers or clients who are interested in a particular product or service. It involves capturing their contact information and initiating a
Everyone has limited attention. Marketers have tight budgets. Customers are inundated with messages on a daily basis. When one acts – whether it’s a click, a download, or an email – it’s
For those of us working from home or adjusting to a new work style through this pandemic, it may seem difficult to generate new content in the form of videos, photos, interviews, workshops,
In times of uncertainty, we often hear questions from our clients about whether or not they should continue to post on social media. Will it come across as insensitive? Will anyone even
