Tag: Search engine optimization


Google Ads vs. SEO – where do you invest?

Previously referred to as Google AdWords, Google Ads is a pay-per-click form of advertising that goes hand-in-hand with SEO or Search Engine Optimization. They are also components of Search Marketing, which creates

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How to Analyze Your Analytics

Surely by now, if you have experience with digital marketing, you’ve at least seen Google Analytics or already had extensive one-on-one time with its metrics. Analytics is a wonderful tool adapted to measure

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Managing Your PPC Campaign

Pay-per-click (PPC) advertising seeks to drive a high volume of traffic to a specific site. While some campaigns have different goals once visitors click through and reach the site, one thing that

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Going Global with Search Marketing

Did you know people are four times more likely to make a purchase online with information in their own language? While the English language Internet is continuing to grow more and more

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Web Adventures in Busytown

The web works a little like Richard Scarry’s Busytown.  The pretty and cleanly designed search engine pages are a simple interface, but behind the scenes is a realm of organized chaos helping direct

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