20 helpful SEO statistics you should know

The days of simply having a website and having it collect sales for you are gone; you must do more! The following eye-opening SEO statistics show where your marketing dollars should be spent. The bottom line is that as technology changes, so will the way we communicate, purchase, interact and locate goods that we want or need.

  1. 50% of search queries are four words or longer. (Source: WordStream, 2016)
  2. 20% of search queries on Google’s mobile app and on Android devices are voice searches. (Source: Search Engine Land, 2016)
  3. 72% of consumers who did a local search visited a store within five miles. (Source: WordStream, 2016)
  4. 30% of mobile searches are related to a location. (Source: Google, 2016)
  5. 28% of searches for something nearby result in a purchase. (Source: Google, 2016)
  6. According to Andrey Lipattsev, Search Quality Senior Strategist at Google, high-quality content and link building are the two most important signals used by Google to rank your website for search. (Source: Search Engine Watch, 2016)
  7. Updating and republishing old blog posts with new content and images can increase organic traffic by as much as 111%. (Source: Backlinko, 2016)
  8. Google accounts for over 76% of all global desktop search traffic, followed by Bing at 8%, Baidu at 7.5% and Yahoo at 7%. (Source: NetMarketShare, 2016)
  9. Google accounts for over 94% of all mobile/tablet search traffic globally, followed by Yahoo at 3% and Bing at 1%. (Source: NetMarketShare, 2016)
  10. 53% of mobile visitors will abandon a website that takes longer than three seconds to load. (Source: Google, 2016)
  11. 88% of consumers trust online reviews as much as personal recommendations. (Source: Search Engine Land)
  12. 84% of mobile time is spent in applications. (Source: Neil Patel)
  13. 75% percent of internet users will be mobile in 2017, up from 71% this year. (Source: Reuters, 2016)
  14. While the top Google listing still gets about 1/3 of all clicks, the organic results earning the 2nd, 3rd and 4th spot now receive the other 63% of the clicks, leaving only 4% of clicks for anything lower. (Source: Business 2 Community)
  15. When it comes to communicating with businesses, 33% of Millennials prefer using social media over any other channel. (Source: MarketingSherpa)
  16. 5% of all websites globally that use a Content Management System (CMS) use WordPress as their development platform as of December 2016. The second most popular CMS platform is Joomla at 7.2% marketshare, followed by Drupal at 4.8%. (Source: W3Techs, 2016)
  17. A Backlinko report revealed that longer content tends to rank higher. The average first page result on Google contains 1,890 words. (Source: Backlinko, 2016)
  18. Among the group of SMBs (small and medium size businesses) that had or planned to create a website, just 33% had a mobile-optimized site in September 2015. (Source: eMarketer)
  19. Of the small businesses with websites, 10% updated their site at least once a week, 33% at least once a month, and 21% once per year or longer. (Source: eMarketer)
  20. Infographics were the B2B content marketing tactic with the biggest increase in use, from 2015 to 2016, up from 50% to 58%. (Source: Content Marketing Institute)

Understanding how data shapes your website into a discoverable site that engages and converts visitors is the key to a successful SEO marketing strategy. Start with a few of the SEO statistics here and dig for a deeper understanding. If you have an SEO method that you have used with your business, please share by leaving a comment to let us know what worked for you.

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