Tag: PPC

Google AdWords and search engine updates

Google AdWords: The new-ish Alpha interface

March 31, 2017 No Comments

Working for a creative agency means balancing several projects at any given time and being able to adjust accordingly when a wrench is thrown into the works. Well, it’s the same when

The Importance of Absent Data and Google’s (not provided)

October 23, 2013 No Comments

“Sometimes it’s the data that isn’t there that points to the data that’s important.” That’s likely the best analytical advice I have ever gotten. It points out the possibility that a lack

Managing Your PPC Campaign

November 29, 2011 1 Comment

Pay-per-click (PPC) advertising seeks to drive a high volume of traffic to a specific site. While some campaigns have different goals once visitors click through and reach the site, one thing that