Convenience. Accuracy. Cost efficiency. Businesses are continuously embracing the newly learned benefits of using Facebook advertising. It has allowed companies to grow their brand and reach their target market in ways they
At HMA, we refer to social media as real-time media, because users are being reached through hundreds of messages from dozens of channels in real-time. From a personal standpoint, real-time media channels
As a business owner, not only do you have a product or service to sell, you also have a story to tell. You need to know not only how to pique customer
We’ve all seen infographics before, in newspapers, magazines, and online. These little graphical messages that try to convince you to read them because they’re colorful and covered in interesting graphics or cartoons.
For any current, former or recent grads who might be reading out there in cyberspace, the words “elective credits” most likely bring a smile to your face. After all, most of your
Churning out work. Multi-tasking. Chaos. We thrive on all of these things at HMA. But lately we’ve been so busy we haven’t even had time to acknowledge Innovation Day. It’s the day
With all the recent changes to Facebook’s platform, B2B companies and marketers are facing challenges in communicating with users on the social network. While the territory is still rather uncharted, creativity, engagement
Remember for a glimmer of time when you could only access “The Facebook” with a .edu email address? Back then the social network had nowhere near the capabilities it possesses today. Not
In the heavy industrial B2B marketing world of ours, we find so many of our clients exploring social media, but not engaging on a corporate level. Our clients have good reason for
Oh come on, don’t lie, we all know you have it. Everyone likes to be correct, right? Right. (At this very moment, I am so sure that I am correct about this, that I
