Everyone has limited attention. Marketers have tight budgets. Customers are inundated with messages on a daily basis. When one acts – whether it’s a click, a download, or an email – it’s
To complement Jamie’s post on buyer personas and their importance in marketing automation, let’s focus on knowing your target market and their user intent in search marketing. Identifying user intent is nothing new
Pay-per-click (PPC) advertising seeks to drive a high volume of traffic to a specific site. While some campaigns have different goals once visitors click through and reach the site, one thing that
Did you know people are four times more likely to make a purchase online with information in their own language? While the English language Internet is continuing to grow more and more
The web works a little like Richard Scarry’s Busytown. The pretty and cleanly designed search engine pages are a simple interface, but behind the scenes is a realm of organized chaos helping direct
