Tag: SEM

Managing Your PPC Campaign

Pay-per-click (PPC) advertising seeks to drive a high volume of traffic to a specific site. While some campaigns have different goals once visitors click through and reach the site, one thing that

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Going Global with Search Marketing

Did you know people are four times more likely to make a purchase online with information in their own language? While the English language Internet is continuing to grow more and more

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Web Adventures in Busytown

The web works a little like Richard Scarry’s Busytown.  The pretty and cleanly designed search engine pages are a simple interface, but behind the scenes is a realm of organized chaos helping direct

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