Tag: Media

‘Tis the season for media planning

October 1, 2024 No Comments

Media planning is more than buying ad space–it’s a strategic and careful process that delivers measurable results. We’ve been doing it for our clients for over 40 years, and as the marketing

Media, Mentors & Friends

August 14, 2012 No Comments

This past week, I taught the newest HMA-ers the fine art of media planning. My father taught me this skill many years ago, and I like to think I refined the HMA process

Thinking of Our Friend

August 6, 2012 No Comments

My phone buzzed as I was getting ready to pull out of my driveway. I don’t know why, but I parked and looked as I somehow instinctively knew it was important. It