Tag: Media planning

‘Tis the season for media planning

Media planning is more than buying ad space–it’s a strategic and careful process that delivers measurable results. We’ve been doing it for our clients for over 40 years, and as the marketing

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Media, Mentors & Friends

This past week, I taught the newest HMA-ers the fine art of media planning. My father taught me this skill many years ago, and I like to think I refined the HMA process

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