Tag: Marketing automation


Marketing automation for events

Planning an event can be stressful. Whether you’re planning a tradeshow, dinner or mixer, there are a lot of details to nail down. The one thing you can’t control? The exact number

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Recognize personas in marketing automation

Understanding marketing automation begins with understanding who your audience is and what will make them engage. You cannot build a successful campaign without first constructing an audience-specific strategy. What does this mean?

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marketing sales integration

The convergence of marketing and sales

What came first – marketing or sales? Not that it ever really mattered, but the two are certainly becoming more of a conglomeration. In fact, David Meerman Scott predicted an emerging trend for 2015

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