Tag: Interactive marketing

How to Analyze Your Analytics

Surely by now, if you have experience with digital marketing, you’ve at least seen Google Analytics or already had extensive one-on-one time with its metrics. Analytics is a wonderful tool adapted to measure

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A Fresh Start for Kodak

When I first heard the news about Kodak filing for Chapter 11 on January 19, 2012, I was instantly brought back to the memory of a 5-year-old girl with pigtails running around

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