With more than 200 marketing automation platforms available—covering a wide range of features and budgets—how do you choose the one that’s right for your business? The good news is that you don’t
Email campaigns remain crucial for businesses to connect directly with their audiences in the ever-evolving digital marketing landscape. Crafting compelling emails involves creativity, data-driven insights, and – most importantly – providing your
Most clients who utilize email marketing typically create HTML emails that are easy to design and load; however, plain-text versions still play an important role in email marketing. I touched on this topic
With email marketing, a marketer should want their target audience to either learn something new about a company, an organization or a specific service that is being provided. Getting marketing emails to
You’ve crafted the perfect email, ad or landing page, and it’s received the conversions you have been working toward. Even though your conversions have been reached, don’t settle – push your efforts to
