Everyone has limited attention. Marketers have tight budgets. Customers are inundated with messages on a daily basis. When one acts – whether it’s a click, a download, or an email – it’s
Endurance is a necessary virtue for us right now. Quarantine fatigue, Zoom fatigue, impatience, anxious uncertainty….all of these emotions are real, and we all share them.
With all the recent changes to Facebook’s platform, B2B companies and marketers are facing challenges in communicating with users on the social network. While the territory is still rather uncharted, creativity, engagement