If you follow globalHMA, then you know we are big marketing automation enthusiasts. As an agency, we have used this technology for many years now, both for clients and for our own growth.
When you become an HMAer, there are a lot of values that are suddenly instilled in you. Some of these are small things, like always holding Macs above PCs. Some are business
If you work in the marketing world and you haven’t heard about or considered marketing automation, you’re missing out. While traditional marketing avenues are still viable, interactive and digital strategies have moved
We all know that B2B advertising differs greatly from B2C advertising. The stakes are much higher when you’re selling a million dollar piece of industrial equipment than when you’re selling a $20
Hydraulic fracturing, more commonly referred to as fracking, has been the topic of hot debate over the past few years. Fracking is the process of using high-pressured water, sand and chemicals to
Lately, there has been a lot of debate around the use of direct potable water within our drinking water supply. Most Americans realize reusing water is a necessity to combat the growing
While gearing up for my Marketo Certified Expert examination, I had been reflecting on my experiences during the past year using Marketo. For those of you who may not be familiar with Marketo, it
With summer having finally arrived, we are all getting ready to enjoy our favorite summer time activities and treats. However, what most of us don’t realize is just how much water it
We’ve all seen infographics before, in newspapers, magazines, and online. These little graphical messages that try to convince you to read them because they’re colorful and covered in interesting graphics or cartoons.
