Some logos are great and some can be awful. A logo should help define a company, it’s values and just be memorable. This is why a successful logo helps to define a
Most clients who utilize email marketing typically create HTML emails that are easy to design and load; however, plain-text versions still play an important role in email marketing. I touched on this topic
With email marketing, a marketer should want their target audience to either learn something new about a company, an organization or a specific service that is being provided. Getting marketing emails to
There is a multitude of Marketing Automation software on the Internet right now. Marketo, Act-On and SharpSpring are just some of the tools out there that I have been fortunate enough to
When designing collateral for marketing automation campaigns, marketing emails can be a designer’s best friend or worst nightmare. With the numerous email clients and web browsers, designing a “valid” responsive email for
While the terms user interface (UI) and user experience (UX) are often blurred together, they are two very different parts of the development of a product. User interface involves the design and interactions
User experience plays a big role in how we design digital ads at globalHMA. For example, the way an online web banner is displayed and designed can play a large part in
Just like a non-responsive website can ruin a user’s experience, so can bad typography. The number of digital devices is growing at an exponential rate, yet there are still many websites not using responsive web
While print design is still a powerful medium, the ad industry is gravitating to interactive design. Interactive design has become a large part of today’s advertising world, especially as the list of
Beautifully designed HTML emails usually turn the most heads, but not enough people talk about plain-text emails and their ability to drive conversions. While they’re not as pretty, plain-text emails are important
