In today’s marketing world, it can be difficult to decide the content on which you should focus your efforts. The type of content – organic or paid – you use will depend
You may have heard that building a strong relationship and close ties with residents and other businesses in your community can have a large impact on your business—a positive one. This is
You have blog posts, Facebook ads, and Instagram captions to write for your business’s social media and website, but how do you write them in a way that will engage your audience?
What is this GDPR that we’re hearing about from the European Union (EU) and why, according to Mashable, has it been outranking Beyoncé searches on Google? GDPR stands for General Data Protection
Like most businesses, establishing a core brand requires a community of consumers and partnerships. How does one go about building a community? There are several sought-out marketing tactics that boost the followership
It seems like every business has a mobile app these days, so the temptation to develop your own app makes sense. If your new app gains popularity and develops a solid user
Most clients who utilize email marketing typically create HTML emails that are easy to design and load; however, plain-text versions still play an important role in email marketing. I touched on this topic
Staying organized and balancing your day-to-day tasks can be challenging. Some days your to-do list keeps growing, and you need to make sure you are not missing a beat. It is important
With email marketing, a marketer should want their target audience to either learn something new about a company, an organization or a specific service that is being provided. Getting marketing emails to
If you’re like most website owners, you are probably using Google’s Search Console to track who is visiting your website and how often. With the new Search features Google is implementing, users
