Author: globalHMA

Grow Socially with a Spring Cleaning

April 11, 2012 No Comments

178 is the number. According to an Altimeter Group study, this is the average number of social media accounts that exist across large companies. And that number is only expected to increase as

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How to Analyze Your Analytics

March 5, 2012 No Comments

Surely by now, if you have experience with digital marketing, you’ve at least seen Google Analytics or already had extensive one-on-one time with its metrics. Analytics is a wonderful tool adapted to measure

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A Fresh Start for Kodak

February 22, 2012 No Comments

When I first heard the news about Kodak filing for Chapter 11 on January 19, 2012, I was instantly brought back to the memory of a 5-year-old girl with pigtails running around

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2012: The Year of Video

February 7, 2012 No Comments

2012 will be the year of many things. A leap year. A presidential election. Some think the end of times. But 2012 will most certainly be the year of video. According to

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Inspiration for the Uninspired

January 31, 2012 No Comments

Ever think that you’re too technical to be creative? You prefer math problems over illustrations and your greatest portrait consisted of 4 lines and a circle? Well you don’t need to restrict

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Another Paperback Bites the Dust

December 13, 2011 No Comments

Over the Thanksgiving holiday as many Americans fought Black Friday crowds, I sat quietly reflecting over the pile of books I accumulated. I cleared dusty bookshelves, cluttered nightstands and overflowing coffee tables.

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Going Global with Search Marketing

November 23, 2011 No Comments

Did you know people are four times more likely to make a purchase online with information in their own language? While the English language Internet is continuing to grow more and more

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