globalHMA is a digital agency. We work with automated marketing systems, build websites and digitize everything. We are always connected with at least one, if not two, devices at a time. We
At globalHMA we use various tools to help develop and maintain a client’s brand and generate brand awareness. Tools like Google Analytics, Excel, Adobe Creative Suite, Buffer, Campaign Monitor and Marketo help
What came first – marketing or sales? Not that it ever really mattered, but the two are certainly becoming more of a conglomeration. In fact, David Meerman Scott predicted an emerging trend for 2015
To be a successful graphic designer it takes more than just learning the trade. Having the skills of a designer is merely the first step of many. I’ll go over seven characteristics
The driving force in social media is having the right management platform to get your content out there. Two popular management platforms in the B2B arena that are stirring up a popular debate are
When it comes to the phrases “in regard to” and “in regards to,” the correct phrase is “in regard to” or “with regard to.”
At the beginning of the year, we made predictions for the future trends of marketing in 2014. In case you missed it, you can check them out our January 2014 newsletter here.
I recently had the chance to conduct a case study on one of our client’s PPC campaigns as you can see the video here: http://youtu.be/G-WdksBqRNM. A LinkedIn campaign for one brand and an AdWords
David Meerman Scott is a world-renowned, real-time media specialist and marketing strategist. While his career started out in print marketing, he eventually found his true calling in the digital marketing industry. His
The Internet is buzzing with blog posts on B2B marketers questioning the usefulness of the sales funnel. Harvard Business Review and Square2Marketing.com are two examples. The gist of these bloggers’ posts is
