Beautifully designed HTML emails usually turn the most heads, but not enough people talk about plain-text emails and their ability to drive conversions. While they’re not as pretty, plain-text emails are important
Social media, or real-time media as we call it here at globalHMA, is a constant, fast-paced game of content generation and engagement. Over the past two years, our B2B clients have realized
Instead of celebrating birthdays at globalHMA with cake, lunch and big fanfare, we are spending that time volunteering during our birthday month. We encourage each person to select a cause that matters
Google recently provided updates to the AdWords interface, giving advertisers better control over their marketing. With such frequent updates though, it can be difficult to know all the changes, and how they
On May 20, Google announced after nearly a decade, the company will be renaming the Google Webmaster Tools service to Google Search Console. Google is making this change to appeal to more
“Content is king.” 19 years ago, Bill Gates coined that phrase, and it remains true. How can a business determine the most effective content marketing practices to reach their goals?
“With great power, comes great responsibility.” Yes, I’m a huge nerd. And, yes, this quote comes courtesy of Uncle Ben from the Spiderman comics. But, all too often in the business world,
Have you ever come across a portrait with eyes seeming to follow you? Or a photograph so mesmerizing it appears to be moving? If so, then it’s probably safe to say you were
Let’s face it. There are tons of digital tools for the web and social media just waiting for you to use. However, there are so many tools and new trends, it’s hard
What’s new – Google is constantly updating its search algorithm. So to say nothing is new wouldn’t be completely accurate. Nothing big is new just yet, though it is coming. Google has
