If looking to the future and planning are critical when it comes to communication, reflection is even more important. Reflection is an extension of good listening skills and helps ensure you fully understand thoughts and idea. At globalHMA, one of our collective team goals for 2015 is to dedicate more time to regularly reflect on projects and work.
With that, I’m kicking off my own reflection by looking back at the most popular blog posts we published in 2014:
1. Get Lost in HMA’s Creative Process
Katie challenged everyone at globalHMA to share their creative process. She discovered our creative process as a whole is far more powerful than as individuals. Learn what she discovered about our team’s creative power. Read more…
2. What’s the Big Deal with WeChat?
WeChat is just another SMS messaging app along the lines of Facebook’s recently acquired WhatsApp, Japan’s Line, and South Korea’s Kakao Talk, right? Wrong. Explore the world of messaging apps and learn what makes WeChat an important marketing tool in China. Read more…
3. The Science Behind the Sticky Note
Learn how the sticky note method of brief, direct messages triggers a natural response to access memories. There’s more science behind the sticky note than you might realize. Read more…
4. The Challenges of Responsive Design in Marketo
Fluid, responsive design is always the best approach for client landing pages. Implementing it into Marketo, however, was easier said than done. Jason explains how he came to utilize responsive design in Marketo. Read more…
5. Ling Ying, or LinkedIn China, Partners with WeChat
LinkedIn’s new Simplified Chinese site, Ling Ying (领英), experienced an increase of 1 million users in mainland China since its February 2014 beta release. Learn more about the social media channel and how it is partnering with WeChat. Read more…
6. Case Study: LinkedIn Ads vs. Google AdWords PPC
After analyzing both Google AdWords and LinkedIn Ads PPC campaigns for similar objects, we created a case study to document and compare our efforts. The results may surprise you! Read more…
7. Grammar Matters: Happy Fourth or 4th of July?
When it comes to communication, grammar is important. Even for something seemingly simple like Independence Day, there are grammar rules to follow. Learn more about when you should write out numbers and when you should use numerals. Read more…
8. The Lowest Form of Art
What is the lowest form of art? One of our graphic designers examines art and how graphic design for advertising fits in with it. Read more…
9. Tradeshow Madness
While our times of madness in advertising happen more than once a year, the build-up to Tradeshow Madness is eerily similar to March Madness. Katie explains what goes into efficiently organizing a tradeshow for a client. Read more…
10. Must-Have Social Media Meta Tags
Search and social media are converging at a rapid pace. This makes sorting out the important meta tags, namely social media meta tags, critical for search engine optimization. Read more…
It’s very interesting to see what blog posts received the most page views and to examine how that number correlates to social media shares and the average time on page. What globalHMA blog posts did you enjoy most in 2014? We look forward to hearing your thoughts in the comments!
