Employing Non-traditional Public Relations Tactics
Most of our clients don’t have a large budget or even significant news stories to devote to brand awareness or communicate their message to the public and media. Yet, they need public relations to gain exposure to their audience.
How the Tool Was Applied
Tapping into our long-established relationships with industry trade publications and media reps, we utilize seemingly non-traditional tools to streamline our public relations efforts. We use social media to keep editors and writers in the loop of happenings in our client’s business.